Why Local SEO Is Important For Business Success Now


Are you struggling to attract more local customers to your business? Local SEO is a powerful tool that enhances online visibility.

Our article will guide you through the benefits of local SEO and how it can unlock new opportunities for your small business.

Read this to discover why local SEO is important for your business.

Why Local SEO Is Important

Key Takeaways

  • Local SEO puts your business where customers can find it easily online. This boosts visits and sales.
  • Small changes, like updating your Google Business Profile, can bring more people to your store.
  • Good reviews and photos from customers help others trust and pick your business.
  • Having pages for different locations makes it easier for locals to find you.
  • Using the right local words on your website helps people in your area discover what you offer.

What is Local SEO and Why Is It Important?

What is Local SEO and Why Is It Important?

Local SEO helps your business show up online where people are searching in your area. It’s key for small businesses because it puts you right in front of customers ready to buy.

Definition of Local SEO

With local SEO, it’s all about making your business shine in local search results. It’s like putting a spotlight on your store or service so people nearby can easily find you.

Imagine someone searching on their phone for “tanning salon” and there you are, right at the top of the list!

This happens because Local SEO takes into account your location and helps match it with folks looking for what you offer, close by.

With 82% of mobile users having searched “near me”, there has been a massive spike in local searches as of late. When it comes to millennial users, this number jumps to 92%. Getting this right means more eyes on your business.

My journey with Local SEO started when my friend’s tanning salon wasn’t getting as much foot traffic as others.

After examining how Google My Business works and targeting keywords that locals were actually typing into their phones, we saw an incredible change.

Suddenly, they weren’t just another tanning salon; they were THE salon everyone found first online. This isn’t just good luck—it’s Local SEO at work. And the best part?

Reports show that nearly half of all campaigns focusing on local search engine optimization can sling-shot returns!

That’s seeing real growth from simply ensuring your business pops up first when people search for what you offer around them.

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Importance for small businesses

Small businesses have a big reason to focus on local SEO. With 72% of consumers who do a local search ended up visiting a store within 5 miles of their location, it’s clear that being seen online leads directly to foot traffic.

Not just any visit, but one that often results in a purchase—34% of the time, according to statistics.

This shows the direct impact local SEO can have on sales and revenue for small businesses looking to attract more targeted traffic from their local area.

Moreover, with 86% of consumers using Google Maps to check out local services before deciding where to shop, having a strong online presence is no longer optional—it’s essential.

It’s not just about getting found; it’s about standing out among other local businesses in organic search results and gaining trust through positive online reviews.

Since 56% of customers prefer locally sourced products, optimizing for local SEO means tapping into an increasingly loyal customer base eager for what small businesses offer.

Increased online visibility

Increased online visibility

Local SEO is a spotlight for your business on the internet.

With a ton of Google searches looking for local information, getting your business to show up in these searches means more people can find you easily.

Imagine being at the top of the list when someone looks for what you offer in their area.

That’s where citation building and link building come into play, boosting how visible you are online.

Having a strong presence on Google Business Profile makes it even better. This tool puts your business right where potential customers are looking — in local search results and on Google Maps.

It’s like telling them, “Hey, we’re here and ready to serve you!” But it’s not just about being seen; it’s about being chosen too.

Listings with fresh reviews and up-to-date information have a higher chance of grabbing attention.

So, every time someone finds you easily online and likes what they see, that’s another opportunity to get a new customer through your door.

Benefits of Local SEO

6 benefits of local SEO

Local SEO makes your business stand out online. This means more people see you, visit you, and buy from you.

Higher rankings in search results

Getting your business to rank higher in search results is a game-changer. Think about it—95% of people don’t go past the first page of online results.

So, if your local business pops up there, you’re in for more visits, calls, and sales.

Imagine someone searches for what you offer and boom—there’s your shop right at the top.

Optimizing your Google Business Profile plays a huge part here.

It’s like telling Google exactly where you are and what you do so that when folks look up something related locally, your business stands out in the crowd.

This isn’t just about being visible; it’s about being chosen over others because people see you first.

With half of smartphone users visiting a store within a day after their local search, ranking high could mean they’re walking into yours next.

Attract hyperlocal in-store foot traffic

Attract hyperlocal in-store foot traffic

Local SEO brings customers right to your door. Think about it—people want to shop more locally. Your store can be their first stop.

By using local keywords and optimizing your Google Business Profile, you become a beacon for shoppers nearby.

They search, they find you, and just like that, more foot traffic comes through your door.

Here’s something from my own experience: After updating one of our Google Business Profiles with new photos and correct hours, phone calls and visits jumped up!

Customers said they chose us because we popped up first in their local searches.

It’s amazing how small changes make big impacts.

With most consumers looking for goods close to home, tapping into the local shopping boom isn’t just smart—it’s essential for getting ahead in today’s market.

Boost credibility and visibility

Boost credibility and visibility with local SEO

Local SEO powers up your business’s trust factor and makes it easier for folks to find you.

Think about this, most people use the web to scout out local businesses. So, if your store pops up first, you’re more likely to get their visit.

It’s like being the first shop they see in a busy street.

Your online spot gets better when your Google Business Profile shines with great reviews and accurate info.

People read those reviews before choosing where to go.

Your store also becomes part of the community online, just by being visible in search engines and maps users rely on.

Imagine someone searching for a “roofing contractor Fort Collins” and there you are!

This builds a bridge between you and new customers who might walk through your door any day now.

By focusing on things like claiming your Google Business Profile and gathering stellar online reviews, you’re not just another shop; you’re the place everybody knows about—and wants to check out.

Gain competitive advantage

Gain competitive advantage with local SEO

Studying rivals’ successful tactics is key for staying ahead. It sharpens your local SEO strategy, making your business stand out in the local community.

By benchmarking competitors, you spot what works in attracting local customers.

This approach transforms into a competitive edge.

Small businesses thrive when they pinpoint and implement what draws more visits from maps users or leads to better online visibility.

56% of consumers favor local stores, pushing small businesses to refine their online presence for the targeted web traffic.

Every effort made toward optimizing your Google Business Profile or enhancing google maps visibility plays into weeding out irrelevant traffic, focusing solely on those looking for bricks and mortar locations like yours.

Thus, gaining a competitive advantage means more calls, emails subscriptions, and ultimately more sales by reaching the right local audience efficiently.

More calls and leads

Getting your business more calls and leads.

Local SEO skyrockets your chance to get more calls and leads.

Here’s the deal – optimizing for Google Maps and Google My Business makes it easier for customers to find you.

This means when they search “siding company in Loveland” or any other local search, your business pops up.

Now, imagine getting direct calls from people looking exactly for what you offer. That’s powerful!

With strategies like citation building and link building, your website climbs higher in rankings. Higher positions in search engines translate into more visibility.

More eyeballs on your business mean more phone calls and email subscriptions…more opportunities to close sales!

As a small business owner myself, focusing on these aspects has dramatically increased my customer inquiries without fail.

How to Optimize for Local SEO

To do well in local SEO, start by making your website better.

Make sure it talks about your local area and what you offer.

This makes it easier for people nearby to find you when they search online.

On-page SEO

Getting your local business noticed online starts with strong on-page SEO. This means making your website perfect for both search engines and real people looking to find you.

  • Meta titles should include locally-targeted keywords to help search engines understand where you’re located and what you offer. Keep them precise yet enticing.
  • Use header tags (H1, H2, H3) effectively across your site. Your main services or products should be under H1 tags, with more specific details under H2 and H3 tags.
  • Keyword optimization isn’t just throwing in a bunch of words you think work. It’s about using terms that potential customers actually type into Google, especially those with your city or neighborhood’s name.
  • Your URL structure plays a big part too. Make sure URLs are simple and include relevant keywords. If you’re a plumber in Austin, something like “austin-plumber-services” works wonders.
  • Internal linking helps users move through your site easily but also tells search engines about the importance of certain pages. Link from high-traffic pages to ones that need a boost.
  • Text around and links within content mentioning local areas can boost local SEO significantly. Mention neighborhoods, landmarks, and nearby cities where relevant.
  • Keeping NAP (name, address, phone number) information consistent across all pages boosts credibility with Google and helps people find you without confusion.
  • Localizing content means more than just saying you’re part of a community; it’s showing it through local news updates, participating in local events, or showcasing customer stories from the area.
  • Optimizing individual web pages for each service or product allows for targeted keyword use and better meets the specific needs of visitors looking for particular things.
  • Claiming and optimizing your Google Business Profile makes sure all details are accurate—helps with map visibility too! Fill out every section: from services to operating hours.

Each step here is based on extensive experience watching businesses climb up the ranks by focusing on these key areas of on-page SEO.

This has been seen through increased site visits, higher conversion rates, and more phone calls and email subscriptions from potential customers right in their neighborhood.

User-generated content

User-generated content on your Google My Business

User-generated content, like online reviews and photos from customers, plays a key role in boosting your business on platforms such as Google Maps and Yelp.

It acts as social proof that convinces others to choose your local business over competitors.

This type of content shows off real experiences people have with your services or products, making it easier for potential customers to trust you.

Plus, it keeps your online presence fresh and up to date, which search engines love.

Having plenty of positive reviews enhances visibility and invites more engagement from local shoppers.

Think about the last time you picked a place to eat or shop; chances are you checked what others had to say first.

By encouraging happy customers to leave their thoughts and pictures online, you make it easier for locals looking for businesses like yours to find you.

This strategy taps into the power of word-of-mouth in the digital age, pulling in more traffic both online and at your physical address.

Individual location pages

Individual location pages to show up for those locations.

Creating individual location pages can seriously boost your local SEO. Think of each page as a spotlight for a different branch of your business.

This helps people find you in their area and improves your rankings on Google Maps and search results.

For businesses with more than one spot, like those in retail or hospitality, it’s key to have separate pages.

Each one should include the business address, phone number, and details specific to that location.

This way, Google knows exactly where you are and can show your page to locals searching.

Some success stories come from places like EV charging stations and restaurants that saw more foot traffic after they made these changes.

They optimized their site for local search by tagging each location with hyperlocal keywords and ensuring their Google Business Profile was up to date.

Plus, online reviews helped seal the deal by boosting credibility. Now imagine customers looking for what you offer in their neighborhood.

If you’ve got an optimized page for every location, you’re the first one they’ll see and likely visit.

Targeting hyperlocal keywords

Targeting hyperlocal keywords

Targeting hyperlocal keywords is key for small businesses wanting to attract local customers.

It taps into the community by focusing on very specific locations, like neighborhoods or landmarks.

Here’s how to do it:

  1. Start with thorough research using tools like Ahrefs, Moz Keyword Explorer, and Google Keyword Planner. This step helps you find what potential customers in your area are searching for.
  2. Include neighborhood nicknames in your keywords. For example, if you’re a boutique in Fort Collins’ Old Town, use “Old Town boutique” rather than just “boutique.”
  3. Mention landmarks nearby your business location. If your store is next to a famous museum or park, include that in your keywords.
  4. Use major employers in the area as part of your strategy. Terms like “lunch spots near [Company Name]” can bring in people looking for places close to their work.
  5. Apply these hyperlocal terms across your website—on product pages, blogs, and the homepage—to boost visibility.
  6. Create content that speaks to local issues or events, incorporating hyperlocal terms naturally.
  7. Engage with local online directories and ensure you’re listed there with correct details, including your targeted keywords.
  8. Ask customers to leave reviews on your Google Business Profile mentioning the specific services they used and their location—this adds credibility and helps with reputation management.
  9. Optimize your Google Business Profile itself by carefully selecting categories and services that match your hyperlocal terms.
  10. Plan events or promotions tied to local happenings and use those hyperlocal terms in all online promotions.
  11. Connect with other local businesses for joint marketing efforts; this can increase local links back to your site—a big plus for SEO.
  12. Regularly update content to reflect new trends or topics relevant to your area, keeping those hyperlocal keywords fresh and relevant.

With most of the local searches ending up clicking on the Google 3-Pack and 86% of customers using Google for local business searches, hitting these hyperlocal points ensures more visibility where it really counts.

In front of eyes already interested in what’s happening locally.

Claim and optimize Google Business Profile

Boosting Visibility via Google My Business

Google Business Profile makes it simple for small business owners to step into the spotlight on the internet.

This free feature from Google boosts your online presence and tells people where to find you.

Here’s how to make the most of it:

  1. Sign up or sign in on Google My Business with your official business email. This is your first step to get seen.
  2. Verify your business to show Google and potential customers you’re the real deal. Verification often involves receiving a code in the mail and entering it online.
  3. Fill out every detail about your business—address, phone number, hours, and services offered. Complete data helps people find you easily.
  4. Add keywords related to your business in the description and posts. Think about what words people use when they search for services like yours.
  5. Encourage customers to leave reviews and respond kindly to each one.
  6. Upload high-quality photos of your products, services, and premises. From experience, businesses with more photos get more customer interaction.
  7. Use insights provided by Google Business Profile to understand how customers find you.
  8. Regularly update information like working hours during holidays or special events. This keeps expectations clear for customers planning visits or purchases.
  9. Post updates about new products, offers, or news directly through your profile. It’s a quick way to keep in touch with local shoppers who are ready to buy.
  10. Adding a booking button can streamline appointments if you offer services that need scheduling. Makes it easier for customers to take action right from search results.

Final thoughts on why local SEO is important

Local SEO opens doors to new customers and bigger sales. It helps your business stand out online, making sure locals can find you easily. This means more people walking into your store and more calls asking about what you offer.

Plus, it puts you ahead of competitors not using Local SEO. So, investing time in Local SEO is a smart move for any small business wanting to grow and succeed in their community.


Why is local SEO important for a business?

Local SEO is crucial because it helps businesses tap into local shopping trends, optimize their Google presence, and reach more customers in their area.

How does local SEO contribute to business opportunities?

Local SEO enhances your visibility on Google maps and local directories, increasing the chances of attracting more phone calls, email subscriptions or sales from potential customers in your locality.

Can you give an example of how Local SEO benefits a business?

Sure! A restaurant can use Local SEO to appear in the “local pack” search results when people look for dining options nearby. This leads to increased website traffic and more reviews that help position them as a top choice.

Does focusing on Local SEO mean I’ll get unqualified leads?

Not at all! In fact, by optimizing your content marketing for local keywords, you’re likely to attract highly qualified leads who are actively choosing a local business like yours.

What’s the role of online reviews in Local SEO?

Online reviews play an essential part in enhancing your business’s reputation locally. They provide social proof that influences other locals’ decisions while choosing between different businesses.

How do contact form submissions relate to Local SEO?

Well-optimized websites often see an increase in contact form submissions from interested locals due to enhanced visibility through Local Seo tactics such as google my business optimization.

Chris Davis at Copy AI Pro

About the author

Chris Davis - An entrepreneur, SEO specialist, husband, father, grandfather and all-around regular dude. Loves battling the SERPS and testing new methods of ranking. An avid SEC football fan. Go Gators!

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